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Wednesday, 8 June 2022

WhatsApp, a new initiative launched in collaboration with Josh Talks, will help small businesses go digital

Tech News: 

WhatsApp India on Tuesday announced an initiative aimed at supporting small business owners by adopting digital media like WhatsApp Business App to run their business. 

WhatsApp has launched SMBSathi program on an experimental basis in Jaipur's Johri Bazaar and Bapu Bazaar, where more than 500 small business owners are being trained on various aspects of running their business online, the meta-owned platform said. The initiative was launched in collaboration with social media platform Josh Talks.

"Small businesses are the backbone of the economy and technology, which has the potential to accelerate their business," said Abhijit Bose, head of WhatsApp India. During Corona we saw many small businesses using simple platforms like WhatsApp Business App to stay connected with their customers. 

As part of the SMBSathi program, trained volunteers are imparting digital training to business owners in Johri Bazar and Bapu Bazar. These trainings include things like helping business owners better manage incoming leads and queries, educating key audiences using online tools to showcase products / services and building a digital presence on the WhatsApp Business app to build a market.

Businesses in traditional arts and crafts, jewelery, fashion and apparel, food and beverage outlets and many more are being trained to use the various features of WhatsApp Business App and how they can market their product.

 Guidance is being given on that. India has about 63 million micro, small and medium enterprises, which account for 30% of the country's GDP and currently employ over 110 million people. If such programs continue to be organized, new avenues of income and new opportunities will open up for small traders.\

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